As you begin your business adventure, you may wonder about investing in different branches of marketing. Thinking, does social media marketing increase sales? Is it good to run them? Spoiler alert: Yes, social media can increase sales and often does. Especially if they are conducted in a thoughtful way and are combined with the vision, mission and… company’s products.
How do social media and sales work together?
First of all, through social media you can promote your products. Either in a free version – through posts and links attached to them, or through paid ads that will reach specific and defined by you. And although there are no direct conversions on social media, because that’s not what these platforms are for, they significantly contribute to increasing the number of visitors to our site. If more social media are attention-grabbing, and later on the website the products will meet the needs of customers, there is a very good chance that product sales will follow.
Why does social media marketing increase sales?
Social Media has access to a huge number of users on the Internet. It is known that not every one of them will be reached by our advertisement, but by running social media well, we have a chance to increase the followers of our store and thus build a network of potential customers. On social media we can build trust, the quality of our brand, which later, of course, translates into a greater propensity to buy the product. It’s a short introduction to this huge subject, but I hope that now you will not ask again: does social media marketing increase sales?