Find the answer to the question what is the difference between swot and tows analysis
The TOWS analysis is a variant of the classic business tool, while the SWOT analysis was created by Heinz Weihrich.
Both TOWS and SWOT have the same acronyms for Strengths, Weaknesses, Opportunities and Threats.
The main difference between them is that the TOWS analysis focuses first on the external elements.
The point is that we should start by analyzing the external forces and the environment, and then consider it in the context of our internal capabilities.
In this way, TOWS provides something that SWOT does not. In short, the TOWS analysis extends the SWOT analysis.
How else can the two analyzes be distinguished?
At first glance, this might seem as simple as reversing the order of the positive and negative columns of the 2 × 2 SWOT matrix.
But it is much more than that. TOWS examines the external opportunities and threats of the company and compares them with the strengths and weaknesses of the company.
This analysis forms the basis for developing a TOWS strategy and creating practical tactics.
The SWOT matrix is a planning tool, while the TOWS matrix is an action tool. In the SWOT analysis, you identify all strengths, weaknesses, opportunities and threats.
To create a TOWS analysis, you have to think of each point as a single perspective.
The TOWS matrix shows the relations between external and internal factors and selects strategies based on them.
It’s important to realize that strengths and weaknesses are concepts that don’t make much sense if you don’t put them in context, environment.
Now you know what is the difference between swot and tows analysis.