In the marketing world, a discourse can be found about which form of marketing is more effective—email marketing or social media. However, the basic question is missing, which is—why choose? Email marketing and social media integration will be far more beneficial to your business than picking one over the other.
Think of them as a whole
Don’t think of these two pillars as something that has to compete with each other. On the contrary, such activities should always go hand in hand and support each other. You can use social media to build your email base, and use QR codes or links to your social media in your emails. This is not about simply informing people of such an option, but creating opportunities to encourage them to do so. A perfect example of this is organizing a giveaway, for which you need to sign up to your email list.
The best way for email marketing and social media integration
Don’t limit yourself to just one marketing strategy. Different platforms have their own unique target audience, which, yes, can mix, but always increase the effectiveness of your campaigns. Find out more about email marketing and social media integration on Elastic Email!