Product Development is a broad term, that involves a wide variety of activities, such as market analyses, logistics or manufacturing, product design, marketing, sales, customer support, and other aftermarket tasks. It is the overall creation of a new product, from scratch through the Software Development Life Cycle to the end of it. It means that the product does not leave its life cycle and is being constantly developed and maintained.
Different steps in Product Design
Such services are part of this bigger umbrella term (Prod Development), explained above. It involves many experts and tasks, such as concept-, UX-, product- and architecture design, validations, and prototyping. Many other services are covered during these stages such as Security and Quality assurance, Infrastructure Architecture design, and different Tech Consultancy.
Product Design Services should be able to help with your business goals and conduct market research. It should be your beginning point. Your vision and ideas must be aligned with the market needs and of course the capabilities (development costs, timeline, different regulations, etc) After the initial steps, User Personas have to be created to see the pain spots, daily habits, and demographical info of your target audience. It is crucial to see how you can cater them and offer a viable market solution, otherways nobody will show any interest in the final product.
How after the initial steps?
You need all this crucial information about both the market and users to move on to scoping the needs and different functionalities for the MVP. You do not want to waste resources on adding features that have no benefit for the users or your business. Another big part of the Product Design Services is the Scoping phase.
This is where your user’s journey is defined. You have to decide how they will interact with the product, how certain parts of it are accessible, and how they are designed to deliver the best user experience. It is vital that all functionalities work – at least on a basic level – effortlessly and that your target audiences’ demands are met.
As a final step validation should be covered too. As mentioned before you do not want to waste time and money. By creating a mockup product it can be measured whether the expectations and ideas are met and whether it makes sense to release the product at that stage. Rushed releases, missed bugs, and bad UX can all lead to poor initial reactions and loss of potential customers or investors.
