{"id":614,"date":"2022-01-28T01:06:47","date_gmt":"2022-01-28T01:06:47","guid":{"rendered":"https:\/\/login-safe.com\/?p=614"},"modified":"2022-02-02T01:10:15","modified_gmt":"2022-02-02T01:10:15","slug":"how-to-use-storytelling-in-e-mail-marketing","status":"publish","type":"post","link":"https:\/\/login-safe.com\/en\/how-to-use-storytelling-in-e-mail-marketing\/","title":{"rendered":"How to use storytelling in e-mail marketing?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_57_1 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69e316e1b04a5\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" type=\"checkbox\"  id=\"item-69e316e1b04a5\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/login-safe.com\/en\/how-to-use-storytelling-in-e-mail-marketing\/#Feel_the_power_of_brilliant_storytelling_in_email\" title=\"Feel the power of brilliant storytelling in email\">Feel the power of brilliant storytelling in email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/login-safe.com\/en\/how-to-use-storytelling-in-e-mail-marketing\/#What_is_Storytelling\" title=\"What is Storytelling?\">What is Storytelling?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Feel_the_power_of_brilliant_storytelling_in_email\"><\/span>Feel the power of brilliant storytelling in email<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-616 alignleft\" src=\"https:\/\/login-safe.com\/wp-content\/uploads\/2022\/02\/new12-300x199.jpg\" alt=\"storytelling\" width=\"300\" height=\"199\" \/>What is so attractive to us about <strong>storytelling<\/strong>? You would be amazed to learn that it all comes down to a combination of human nature, a bit of digital magic and science.<\/p>\n<p>It&#8217;s no secret that good <strong>storytelling in business<\/strong> needs to appeal to human nature to attract and ultimately engage customers, but how exactly do you hit the right emotional tone when trying to sell products or services?<\/p>\n<p>It&#8217;s quite simple, we need to create and invest in an emotional relationship.<\/p>\n<p>By connecting through stories, we can make people feel what we feel, so that they can empathize with us.<\/p>\n<p><strong>Storytelling<\/strong> is one of the best <strong>digital marketing tools<\/strong> because our brain loves good stories. After all, we&#8217;re all social beings who crave interaction with others, and these interactions often take the shape of a story.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Storytelling\"><\/span>What is Storytelling?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-617 alignleft\" src=\"https:\/\/login-safe.com\/wp-content\/uploads\/2022\/02\/w1-300x200.jpg\" alt=\"storytelling\" width=\"300\" height=\"200\" \/>Storytelling by definition is simply an activity, or rather an art, of storytelling or writing a story.<\/p>\n<p>This can come in many different forms, and since this is an <strong>email marketing<\/strong> blog, today we&#8217;re talking about how to add a storytelling element to your emails.<\/p>\n<p>Outstanding <a href=\"https:\/\/elasticemail.com\/blog\/marketing_tips\/power-brilliant-storytelling-email\">storytelling<\/a> in digital media takes many unexpected shapes; it can be an emotionally strong advertisement taking us on a journey with a character who experiences misfortune or triumph.<\/p>\n<p>Or, as we are currently focusing on this, it could just be a beautifully crafted email that makes us want to click the &#8220;Learn More&#8221; button because the sender has built the story we&#8217;re referring to and providing the related product .<\/p>","protected":false},"excerpt":{"rendered":"<p>Feel the power of brilliant storytelling in email What is so attractive to us about storytelling? You would be amazed to learn that it all comes down to a combination&hellip; <\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[183,4,3],"tags":[80,215],"ppma_author":[342],"class_list":["post-614","post","type-post","status-publish","format-standard","hentry","category-business","category-e-commerce","category-internet","tag-marketing","tag-storytelling"],"aioseo_notices":[],"authors":[{"term_id":342,"user_id":1,"is_guest":0,"slug":"admin","display_name":"admin","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/4fbf54a33d3434ab401433233683639ffd615eae3e68dcd428d2c2d9e220fa24?s=96&d=mm&r=g","user_url":"https:\/\/login-safe.com","last_name":"","first_name":"","description":""}],"_links":{"self":[{"href":"https:\/\/login-safe.com\/en\/wp-json\/wp\/v2\/posts\/614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/login-safe.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/login-safe.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/login-safe.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/login-safe.com\/en\/wp-json\/wp\/v2\/comments?post=614"}],"version-history":[{"count":1,"href":"https:\/\/login-safe.com\/en\/wp-json\/wp\/v2\/posts\/614\/revisions"}],"predecessor-version":[{"id":618,"href":"https:\/\/login-safe.com\/en\/wp-json\/wp\/v2\/posts\/614\/revisions\/618"}],"wp:attachment":[{"href":"https:\/\/login-safe.com\/en\/wp-json\/wp\/v2\/media?parent=614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/login-safe.com\/en\/wp-json\/wp\/v2\/categories?post=614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/login-safe.com\/en\/wp-json\/wp\/v2\/tags?post=614"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/login-safe.com\/en\/wp-json\/wp\/v2\/ppma_author?post=614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}