{"id":1255,"date":"2022-12-02T19:08:46","date_gmt":"2022-12-02T19:08:46","guid":{"rendered":"https:\/\/login-safe.com\/?p=1255"},"modified":"2022-12-02T19:10:20","modified_gmt":"2022-12-02T19:10:20","slug":"marketing-automation","status":"publish","type":"post","link":"https:\/\/login-safe.com\/en\/marketing-automation\/","title":{"rendered":"What should we know about marketing automation?"},"content":{"rendered":"<p>Have you ever had the feeling while browsing the Internet that a particular ad is following you? If so, no wonder! You just came across a process called <a href=\"https:\/\/duffy.agency\/brandbase\/5-things-you-need-to-know-about-marketing-automation\/\">marketing automation<\/a>.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_57_1 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69e32bdf4fec6\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" type=\"checkbox\"  id=\"item-69e32bdf4fec6\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/login-safe.com\/en\/marketing-automation\/#What_is_marketing_automation\" title=\"What is marketing automation?\">What is marketing automation?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/login-safe.com\/en\/marketing-automation\/#What_are_the_pros_of_this_system\" title=\"What are the pros of this system?\">What are the pros of this system?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_marketing_automation\"><\/span>What is marketing automation?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It&#8217;s conducted various marketing activities (mainly on the Internet) using special software based on algorithms and artificial intelligence. The purpose of automation is to increase the effectiveness of marketing campaigns carried out. Thanks to mathematical processes occurring instantly, automation is able to help handle advertising campaigns conducted on a very large scale, as well as better exploit the potential of even the smallest ones. <strong>Marketing automation<\/strong> systems collect data on Internet users. This can include consumer interests, demographic factors or the types of actions taken on a given website. Later, based on this data and analysis, the software identifies potential customers and then directs an appropriate, personalized marketing message to them.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1258\" src=\"https:\/\/login-safe.com\/wp-content\/uploads\/2022\/12\/pexels-cottonbro-studio-5052877-200x300.jpg\" alt=\"marketing automation\" width=\"200\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_are_the_pros_of_this_system\"><\/span>What are the pros of this system?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A correctly configured <em>marketing automation<\/em> system can bring many benefits:<\/p>\n<ul>\n<li>improve advertising campaigns and increase sales<\/li>\n<li>ability to monitor and analyze the behavior of Internet users in detail<\/li>\n<li>automatic creation of offers and advertisements<\/li>\n<li>creation of e-mailing lists and customer databases<\/li>\n<li>creation and sending of newsletters<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Have you ever had the feeling while browsing the Internet that a particular ad is following you? If so, no wonder! You just came across a process called marketing automation.&hellip; <\/p>","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"ppma_author":[353],"class_list":["post-1255","post","type-post","status-publish","format-standard","hentry","category-social-media"],"aioseo_notices":[],"authors":[{"term_id":353,"user_id":14,"is_guest":0,"slug":"oz","display_name":"OZ","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/1a3db1bfbaa51a4bfc81e3fa9223f951582629f95b763ce06c73b19f13c57484?s=96&d=mm&r=g","user_url":"","last_name":"","first_name":"","description":""}],"_links":{"self":[{"href":"https:\/\/login-safe.com\/en\/wp-json\/wp\/v2\/posts\/1255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/login-safe.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/login-safe.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/login-safe.com\/en\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/login-safe.com\/en\/wp-json\/wp\/v2\/comments?post=1255"}],"version-history":[{"count":2,"href":"https:\/\/login-safe.com\/en\/wp-json\/wp\/v2\/posts\/1255\/revisions"}],"predecessor-version":[{"id":1259,"href":"https:\/\/login-safe.com\/en\/wp-json\/wp\/v2\/posts\/1255\/revisions\/1259"}],"wp:attachment":[{"href":"https:\/\/login-safe.com\/en\/wp-json\/wp\/v2\/media?parent=1255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/login-safe.com\/en\/wp-json\/wp\/v2\/categories?post=1255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/login-safe.com\/en\/wp-json\/wp\/v2\/tags?post=1255"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/login-safe.com\/en\/wp-json\/wp\/v2\/ppma_author?post=1255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}