{"id":110,"date":"2021-08-23T23:32:15","date_gmt":"2021-08-23T23:32:15","guid":{"rendered":"https:\/\/login-safe.com\/?p=110"},"modified":"2021-09-07T01:58:58","modified_gmt":"2021-09-07T01:58:58","slug":"what-is-the-difference-between-swot-and-tows-analysis","status":"publish","type":"post","link":"https:\/\/login-safe.com\/en\/what-is-the-difference-between-swot-and-tows-analysis\/","title":{"rendered":"What is the difference between swot and tows analysis"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_57_1 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69e330c309519\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" type=\"checkbox\"  id=\"item-69e330c309519\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/login-safe.com\/en\/what-is-the-difference-between-swot-and-tows-analysis\/#Find_the_answer_to_the_question_what_is_the_difference_between_swot_and_tows_analysis\" title=\"Find the answer to the question what is the difference between swot and tows analysis\">Find the answer to the question what is the difference between swot and tows analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/login-safe.com\/en\/what-is-the-difference-between-swot-and-tows-analysis\/#How_else_can_the_two_analyzes_be_distinguished\" title=\"How else can the two analyzes be distinguished?\">How else can the two analyzes be distinguished?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Find_the_answer_to_the_question_what_is_the_difference_between_swot_and_tows_analysis\"><\/span>Find the answer to the question what is the difference between swot and tows analysis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-112 alignleft\" src=\"https:\/\/login-safe.com\/wp-content\/uploads\/2021\/09\/alalysis-300x199.png\" alt=\"\" width=\"300\" height=\"199\" \/>The TOWS analysis is a variant of the classic business tool, while the SWOT analysis was created by Heinz Weihrich.<\/p>\n<p>Both TOWS and SWOT have the same acronyms for Strengths, Weaknesses, Opportunities and Threats.<\/p>\n<p>The main difference between them is that the TOWS analysis focuses first on the external elements.<\/p>\n<p>The point is that we should start by analyzing the external forces and the environment, and then consider it in the context of our internal capabilities.<\/p>\n<p>In this way, TOWS provides something that SWOT does not. In short, the TOWS analysis extends the SWOT analysis.<\/p>\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"How_else_can_the_two_analyzes_be_distinguished\"><\/span>How else can the two analyzes be distinguished?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-113 alignleft\" src=\"https:\/\/login-safe.com\/wp-content\/uploads\/2021\/09\/2-2-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" \/>At first glance, this might seem as simple as reversing the order of the positive and negative columns of the 2 \u00d7 2 SWOT matrix.<\/p>\n<p>But it is much more than that. TOWS examines the external opportunities and threats of the company and compares them with the strengths and weaknesses of the company.<\/p>\n<p>This analysis forms the basis for developing a TOWS strategy and creating practical tactics.<\/p>\n<p>The SWOT matrix is \u200b\u200ba planning tool, while the TOWS matrix is \u200b\u200ban action tool. In the SWOT analysis, you identify all strengths, weaknesses, opportunities and threats.<\/p>\n<p>To create a TOWS analysis, you have to think of each point as a single perspective.<\/p>\n<p>The TOWS matrix shows the relations between external and internal factors and selects strategies based on them.<\/p>\n<p>It&#8217;s important to realize that strengths and weaknesses are concepts that don&#8217;t make much sense if you don&#8217;t put them in context, environment.<\/p>\n<p>Now you know <a href=\"https:\/\/conquestconsulting.eu\/what-is-the-difference-between-swot-and-tows-analysis\/\">what is the difference between swot and tows analysis<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Find the answer to the question what is the difference between swot and tows analysis The TOWS analysis is a variant of the classic business tool, while the SWOT analysis&hellip; <\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,9,2],"tags":[47,45,46],"ppma_author":[342],"class_list":["post-110","post","type-post","status-publish","format-standard","hentry","category-internet","category-software","category-technology","tag-analysis","tag-swot","tag-tows"],"aioseo_notices":[],"authors":[{"term_id":342,"user_id":1,"is_guest":0,"slug":"admin","display_name":"admin","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/4fbf54a33d3434ab401433233683639ffd615eae3e68dcd428d2c2d9e220fa24?s=96&d=mm&r=g","user_url":"https:\/\/login-safe.com","last_name":"","first_name":"","description":""}],"_links":{"self":[{"href":"https:\/\/login-safe.com\/en\/wp-json\/wp\/v2\/posts\/110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/login-safe.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/login-safe.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/login-safe.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/login-safe.com\/en\/wp-json\/wp\/v2\/comments?post=110"}],"version-history":[{"count":1,"href":"https:\/\/login-safe.com\/en\/wp-json\/wp\/v2\/posts\/110\/revisions"}],"predecessor-version":[{"id":114,"href":"https:\/\/login-safe.com\/en\/wp-json\/wp\/v2\/posts\/110\/revisions\/114"}],"wp:attachment":[{"href":"https:\/\/login-safe.com\/en\/wp-json\/wp\/v2\/media?parent=110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/login-safe.com\/en\/wp-json\/wp\/v2\/categories?post=110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/login-safe.com\/en\/wp-json\/wp\/v2\/tags?post=110"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/login-safe.com\/en\/wp-json\/wp\/v2\/ppma_author?post=110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}