How to use storytelling in e-mail marketing?

Feel the power of brilliant storytelling in email

storytellingWhat is so attractive to us about storytelling? You would be amazed to learn that it all comes down to a combination of human nature, a bit of digital magic and science.

It’s no secret that good storytelling in business needs to appeal to human nature to attract and ultimately engage customers, but how exactly do you hit the right emotional tone when trying to sell products or services?

It’s quite simple, we need to create and invest in an emotional relationship.

By connecting through stories, we can make people feel what we feel, so that they can empathize with us.

Storytelling is one of the best digital marketing tools because our brain loves good stories. After all, we’re all social beings who crave interaction with others, and these interactions often take the shape of a story.

 

What is Storytelling?

storytellingStorytelling by definition is simply an activity, or rather an art, of storytelling or writing a story.

This can come in many different forms, and since this is an email marketing blog, today we’re talking about how to add a storytelling element to your emails.

Outstanding storytelling in digital media takes many unexpected shapes; it can be an emotionally strong advertisement taking us on a journey with a character who experiences misfortune or triumph.

Or, as we are currently focusing on this, it could just be a beautifully crafted email that makes us want to click the “Learn More” button because the sender has built the story we’re referring to and providing the related product .

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